Modern typography

Modern Typography is a 1920s principle that expresses a reaction against what its proponents perceived as a decadence of typography and design emerging from the late 19th century. This amalgam consists of the foundations and overall notions of Design Concept, Typeface, Objective, Model of Vision, and its significance among readers. While it is it is mostly associated with the works of Jan Tschichold and Bauhaus typographers Herbert Bayer, László Moholy-Nagy, El Lissitzky and others – it is also encountered through word documents, maps, labels, and other forms related to digital use and is readable across different media.

In other words, "Typography is, in a very real sense, the basic building block on which design of primarily verbal texts relies."

Charles Kostelnick, an English professor at Iowa University, wrote an article addressing the transformation from pen to print. He goes on to shape the statement, “Text cannot exist without visual transcription, and to transcribe, to place on a physical surface, is to design” As typography ties hand-in-hand with other forms of media and design, such as the Printing Press, Kostelnick's ideology exemplifies how all the notions listed above come together to represent Modern Typography.