Monster Beverage

Monster Beverage Corporation
FormerlyHansen Natural Corporation
Company typePublic
Founded1935 (1935), in Southern California (as Hansen's)
FounderHubert Hansen
Headquarters,
U.S.
Key people
ProductsEnergy drinks
Revenue US$7.49 billion (2024)
US$1.93 billion (2024)
US$1.51 billion (2024)
Total assets US$7.72 billion (2024)
Total equity US$5.96 billion (2024)
Number of employees
6,558 (2024)
Websitemonsterbevcorp.com
Footnotes / references

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.

As of 2020, Monster held 9% of the $86 billion global energy drink market, the second highest share after Red Bull.