Moorcroft

W. Moorcroft Limited (trading as W Moorcroft Ltd) is a British art pottery manufacturer specialising in richly decorated earthenware, based at Burslem in Stoke-on-Trent, England. The company was founded in 1913 by William Moorcroft. In 2025, the company had announced it’s closure but in June of the same year the company was bought by Will Moorcroft, whose grandfather William Moorcroft built the factory on Sandbach Road in Cobridge in 1913, with support from London department store Liberty. The firm had remained in the family until 2006 when Mr Moorcroft's father retired.