Morris Air

Morris Air
IATA ICAO Call sign
KN MSS WASATCH
Founded1984 (1984)
(as Morris Air Service)
Commenced operations1992 (1992)
Ceased operationsOctober 1994 (1994-10)
(merged into Southwest Airlines)
HubsSalt Lake City International Airport
Fleet size21, all Boeing 737
Destinations21, western U.S.
HeadquartersSalt Lake City, Utah, U.S.
Key peopleDavid Neeleman (President)
FounderJune Morris (CEO)
Revenue$116 million (1992)
Profit$5.3 million (1992)
Employees2,000 (1993)

Morris Air was a low-fare airline in the western United States, based in Salt Lake City, Utah. It began scheduled operations in 1992, and was sold to Southwest Airlines in December 1993 for over $120 million in stock. The airline officially became part of Southwest in the autumn of 1994. Morris Air was the first airline in the world to invent e-ticket (ticketless) travel based on the suggestion of Stuart Thatcher, an employee at the time. Although Southwest Airlines is often credited with offering the first e-ticketing system, it was in fact created and implemented by Morris Air and later integrated into Southwest Airlines after Southwest purchased Morris Air.