Lyoness

Lyoness International AG
Company typePrivate
IndustryShopping reward and loyalty program
Founded2017
HeadquartersGraz, Austria
Key people
Radovan Vitosevic (CEO), Marko Sedovnik (President of the Board), Dipl.-Ing. Herbert Paierl (CSB)
OwnerHubert Freidl, Marko Sedovnik and Sharif Omar
Number of employees
600+

Lyoness International AG is a Swiss-based company that operates a shopping reward and loyalty program. Its core service connects consumers, retailers, and service providers by offering incentives and benefits through a structured cashback system.

The company was originally established in 2003 in Switzerland as a multi-level marketing (MLM) organization. It developed a hybrid model combining loyalty rewards with member referrals and commission-based participation.