Nói Síríus

Nói Síríus
Company typePrivately held company
IndustryConfectionery production
Founded1920
FoundersEiríkur Bech, Gísli Guðmundsson, Loftur Guðmundsson, Þorgils Ingvarsson and Hallur Þorleifsson
Headquarters,
Iceland
Area served
  • Iceland
  • Scandinavia
Key people
ProductsChocolates
Revenue
  • ISK 4.15 billion (2022)
  • ISK 3.72 billion (2021)
  • ISK 157 million (2022)
  • ISK 173 million (2021)
  • ISK 15.1 million (2022)
  • ISK 61.8 million (2021)
Number of employees
130
ParentOrkla ASA
Websitenoi.is

Nói Síríus (Icelandic pronunciation: [ˈnouːɪ ˈsiːriːʏs]) is an Icelandic chocolate and confection manufacturer founded in 1920. The company is a wholly-owned subsidiary of the Norwegian Orkla conglomerate. Hallgrímur Benediktsson took over as main owner in the 1920s, and his grandson, Finnur Geirsson, was the company's president up until late 2021 when Lasse Ruud-Hansen took over after Orkla had Bought the rest of the shares in early 2021. Nói Síríus is Iceland's biggest candy producer and its candies have been a traditional part of camping trips since 1933, along with stockfish.

The company produces Tópas and Opal, "fresh breath products" known for being somewhat bitter and soothing a sore throat with menthol and eucalyptus, as well as pastilles, sugar twists, assorted chocolates (a Christmas tradition) and Easter eggs. The chocolates come in dark and milk chocolate varieties as well as bars with nuts and raisins, whole hazelnuts, raisins and liquorice chips. The company also produces a "Little Imps" lines for children that includes "candy covered chocolate drops, hot and spicy pepper drops, fruity jellies with a candy shell or colourful little gum drops".

Nói Síríus candies are sold domestically in Iceland and exported, primarily to Russia and the United States. Smaller quantities are shipped to Denmark and the Netherlands under the Oxydent and Fakta brands.

Nói Síríus has also been publicly accused of using artwork created by independent artists for their opal packaging without permission.