NJOY
| Company type | Subsidiary | 
|---|---|
| Industry | Electronic Cigarettes | 
| Founded | 2007 | 
| Headquarters | Scottsdale, Arizona, United States | 
| Key people | Shannon Leistra, Chief Executive Officer | 
| Parent | Altria Group (2023–present) | 
| Website | www.njoy.com | 
NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been under wholly ownership of Altria Group since 2023.