NJOY

NJOY, LLC
Company typeSubsidiary
IndustryElectronic Cigarettes
Founded2007 (2007)
HeadquartersScottsdale, Arizona, United States
Key people
Shannon Leistra, Chief Executive Officer
ParentAltria Group (2023–present)
Websitewww.njoy.com

NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been under wholly ownership of Altria Group since 2023.