National Courtesy Campaign (Singapore)

The National Courtesy Campaign was a campaign launched in June 1979 by the Ministry of Culture of Singapore as a means of encouraging Singaporeans to be kinder and more considerate to each other, so as to create a pleasant social environment.

The courtesy campaign was to be an annual effort by the government to encourage the people to adopt a more courteous attitude and lifestyle. It was seen as a means of ensuring a smooth transition to a new Singapore which would be densely populated, where people lived and worked in high rise towns, offices and factories, while travelling in crowded buses and lifts.

In 1997, the campaign was subsumed by the Singapore Kindness Movement.