BowFlex, Inc.
| Company type | Public |
|---|---|
| OTC Pink: BFXXQ NYSE: BFX | |
| Industry | Exercise equipment |
| Founded | 1986 |
| Fate | Bankruptcy |
| Headquarters | Vancouver, WA |
Key people | James "Jim" Barr IV (CEO) Aina E. Konold (CFO) |
| Revenue | US$309.29 million (2019) |
| US$−28.54 million (2019) | |
| US$−92.8 million (2019) | |
| Total assets | US$220.48 million (2019) |
| Total equity | US$90.6 million (2019) |
Number of employees | 434 (2020) |
| Website | bowflex.com |
BowFlex, Inc., formerly Nautilus, Inc., located in Vancouver, Washington, United States, was the American worldwide marketer, developer, and manufacturer of fitness equipment brands Bowflex, Schwinn, and JRNY, its adaptive fitness platform. The company changed its corporate name from Nautilus, Inc. to BowFlex, Inc. in 2023. BowFlex Inc. was a publicly traded company listed on the OTC Markets Group as BFXXQ, and formerly on the New York Stock Exchange. The company's products are sold globally to customers through e-commerce, call centers, and retail stores.