The Brier
| Montana's Brier | |
|---|---|
| Established | 1927 |
| 2025 host city | Kelowna, British Columbia |
| 2025 arena | Prospera Place |
| 2025 champion | Alberta (Brad Jacobs) |
| Current edition | |
The Brier (French: Le Brier), known since 2024 as the Montana's Brier for sponsorship reasons, is the annual Canadian men's curling championship, sanctioned by Curling Canada. The Brier has been held since 1927, traditionally during the month of March.
The winner of the Brier goes on to represent Canada at the World Curling Championships of the same year. The Brier is the best supported curling competition in terms of paid attendance, attracting crowds far larger than even those for World Championships held in Canada.
Its current main sponsor is Montana's, a Canadian restaurant chain. "Brier" originally referred to a brand of tobacco sold by the event's first sponsor, the Macdonald Tobacco Company.