Obey the Time

Obey the Time is the eighth studio album by English band The Durutti Column, released in 1990 by Factory Records. Conceived during the middle of the popularity of acid house in the band's native Manchester, band leader Vini Reilly chose to combine acid house, and other electronic dance music styles, with his signature guitar playing on a new album. He created the album in his home studio with engineer Paul Miller. Drummer Bruce Mitchell only plays on one song, with his slot being filled by drum machines on the remaining tracks. As such, critics have described Obey the Time as a Vini Reilly solo album.

The album was named after a line from William Shakespeare's Othello, which Reilly felt reflected his musical approach on the album. The album's artwork, designed by regular collaborators 8vo, marked a turning point in the band's sleeve designs with its usage of computer design. A remix of "Contra-Indications" by British group Together was released as a single in 1991. Upon its release, Obey the Time received mixed reviews, though retrospective reviews have been positive, with critics complimenting its blend of electronic and rock music. A remastered version was released in 1998. An expanded, remastered double album was released as part of Record Store Day 2019 called 'Obey The Time'/'The Acid Guitar', it was a limited edition of 800 copies on Yellow and Purple vinyl.