Old media

Old media, also called traditional media or legacy media, are the mass media institutions that dominated prior to the internet; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience. They are often contrasted with new media, which are typically computer or smartphone-based media that are interactive and comparatively decentralized, enabling people to telecommunicate with one another peer-to-peer or through social media platforms, with mass use and availability through the Internet.