Radio Bay of Plenty

Media Bay of Plenty is a radio company based in Whakatāne, New Zealand. Its flagship station, One Double X, reaches the entire Bay of Plenty, with a specific frequency in Ōhope and live streams on its website. It also owns and operates subsidiary networks Bayrock and Q97.

The New Zealand radio market is mostly consolidated into large nationwide networks with powerful brands and limited local content. Media Bay of Plenty produces independent local programming and news coverage for the Bay of Plenty with a specific focus on the eastern and central part of the region. The stations carry and contributes to national news bulletins produced by NZME Radio through Newstalk ZB.

One Double X began broadcasting to the Eastern Bay Of Plenty on 1240 kHz at 10:30 am on 30 June 1971. The original company name was Radio Whakatane but changed to Radio Bay Of Plenty in 1978 when the station's AM frequency also changed to 1242 kHz. In the mid-late 1970s 1XX 1240 was also known on air from time to time as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988. In 2023 Radio Bay of Plenty became Media Bay of Plenty to reflect the change in media and the incorporation of video and podcasts.