Onitsuka Tiger

Onitsuka Tiger
Flagship store in Omotesandō, Tokyo
Product typeSneakers, clothing
OwnerAsics Corporation
Introduced1949 (1949)
Websiteonitsukatiger.com

Onitsuka Tiger (Japanese: オニツカタイガー, Hepburn: Onitsuka Taigā) is a Japanese fashion brand started in 1949 by Onitsuka Co., Ltd., a sports shoe company founded by Kihachiro Onitsuka. Onitsuka Co., Ltd. would later merge with two other companies to become Asics Corporation in 1977, and Onitsuka Tiger has since then been sold as a lifestyle brand of Asics.