Option (car magazine)

Option (オプション, Opushon in katakana and subtitled Exciting Car Magazine) is an automotive magazine founded by Daijiro Inada in 1981, to meet the demand for enthusiasts of modified Japanese cars in Japan.

The magazine is published by the Japanese media giant San-Ei Shobo Publishing, the parent company of Sunpros, a company owned by Inada, who is behind both the D1 Grand Prix series and Tokyo Auto Salon.