Paint and sip

The paint and sip industry is a set of experience-based businesses that hire professional artists to provide step-by-step instructions to reproduce a pre-selected work of art while they drink wine or other beverages. When class attendees finish, they get to keep their creations.

These classes typically focus on painting as a fun activity for relieving stress, rather than as a technical skill requiring practice like the classes at an atelier or an art school. Alcohol is used to reduce inhibitions and "overthinking" in order to make the creative process feel easier.