Paletería La Michoacana
Shop in La Paz, Baja California Sur | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | Helados La Michoacana 1930 in Tocumbo, Michoacán.
Paleterias La Michoacana: 1942 La Nueva Michoacana: 1952 La Michoacana es natural 1992 Michoacán A Pedir de Boca 2016 |
| Founder |
|
| Headquarters | , |
Area served | |
Key people |
|
| Products | Paletas, ice-creams, etc. |
| Website | www |
La Michoacana is a group of different Mexican ice cream parlors, with an estimated 8 to 15 thousand locations in Mexico. The "chain" is a successful business model network of family-run businesses, no single company operates them as a formal franchise operation. In 1992 Alejandro Andrade and a group of enthusiastic ITESO students developed an image that would unify all La Michoacana parlors. And now it is an image that belongs to the entire town of Tocumbo. Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States, Central and South America.