Parade (British magazine)

Parade was a British magazine for men. With origins dating back to 1916, the magazine went through a number of different incarnations and different publishers until it went defunct around 2007. It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen. Relaunched in 1939, as Blighty Parade, it was turned into a pin-up magazine. Arthur Ferrier, a celebrated British artist, contributed significantly to the magazine with his distinctive pinup cartoons, which were often featured on the cover. Renamed Parade in 1960, by the 1970s, content had progressed to topless and nude photos of models, and at the end of the 1990s it went hardcore.