Park Seong-hye

Park Seong-hye (Korean: 박성혜; born 1970) is a South Korean entertainment executive, planner, and producer. She began her career as an actor manager and later became the CEO of KeyEast. After retiring from KeyEast in November, 2023, she established Ordinary Gem in December 2023.

In the early 1990s, Park managed actresses including Yum Jung-ah, Kim Hye-soo, and Jeon Do-yeon, establishing herself as a prominent manager in the industry. She is recognized for discovering and nurturing talents such as Ji Jin-hee, Hwang Jung-min, Im Soo-jung, Gong Hyo-jin, Yoon Jin-seo, Ha Jung-woo, and Gong Yoo. Park was also a founding member of the entertainment agency Sidus HQ and contributed significantly to its development into a leading company in the sector. She served as a Director at the Korea Entertainment Management Association from 2005 to 2008. She retired from her management career at the age of 38 for health reasons.

In 2011, Park established the drama production company Oh!BoyProject and later in 2016 became the CEO of Monster Union, a production company established by KBS. From 2018 to 2023, she held the position of CEO at KeyEast.