Passionflix

Passionflix is an entertainment streaming platform and production company. Founded in 2017 by director and producer Tosca Musk, screenwriter Joany Kane, and producer Jina Panebianco, it focuses on releasing original film adaptations of the best-selling romantic novels, while also streaming classic romantic movies. Passionflix also makes erotic thrillers.

The Hollywood Reporter describes Passionflix productions in general as "saucier than Hallmark but much tamer than porn, tamer even than some R-rated movies." No frontal nudity below the waist is shown. As co-founder and CEO Tosca Musk explains, "Passionflix is there to remove shame from sexuality... We are there to encourage connection, communication and compromise in relationships and we’re there to validate emotions." Movies and television series on this platform are categorized according to a "barometer of naughtiness" ranging from "Oh so vanilla" (for romantic comedies) to "NSFW" (not safe for work). The New York Times characterizes these as having "simple" plots and "sometimes unrefined" acting. Wired opines that the "acting is good, the actors are hot, and the plots deliver; don’t ask about the cinematography." Each film has a budget of no more than $10 million and is typically shot within a fortnight. "Founding members" or "Signature members"—fans who paid a premium subscription—have the right to be on set during filming and offer their views on what should be done. Some might even appear as extras. Musk likens this form of fan service to having her own "focus group" on set.

Although the platform is technically available worldwide, licensed contents can only be watched in the United States. Subtitles are available in nine languages.