Peanut Butter & Co.

Peanut Butter & Co. is a peanut butter brand based in New York City. Founded in 1998 by Lee Zalben, from 1998 to 2016, the company operated a sandwich shop in Greenwich Village, which sold gourmet peanut butter sandwiches for $5. The company by 1999 was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States. In 2005 the company published The Peanut Butter & Co. Cookbook.