Pears (soap)
Pears brand logo | |
| Product type | Soap, Face wash |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever |
| Country | London, United Kingdom |
| Introduced | 1807 |
| Related brands | Lifebuoy, Lux, Dove |
| Markets | United Kingdom, India, Sri Lanka, Nigeria |
| Previous owners | A. & F. Pears Ltd. (1917) |
| Registered as a trademark in | |
| Website | All brands | Unilever |
Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated several innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so, she became the first celebrity to endorse a commercial product.
Lever Brothers, now Unilever, acquired A. & F. Pears in 1917. Products under the Pears brand are currently manufactured in India and Saudi Arabia for global distribution.