Pink (Victoria's Secret)
| Company type | Subsidiary |
|---|---|
| Industry | Apparel |
| Founded | October 16, 2002 |
| Headquarters | Reynoldsburg, Ohio , United States |
Number of locations | 141 stores (2020) |
Key people | Amy Hauk, CEO (2019) |
| Products | Apparel, lingerie |
| Parent | Victoria's Secret |
| Website | victoriassecret |
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13–18) to young adult women through their mid-twenties (18–25). PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.