Pinkfong
| Formerly | Smart Books(2010-2012) |
|---|---|
| Company type | Children's entertainment brand |
| Industry | Media |
| Founded | June 2010 |
| Headquarters | Seocho-dong, Seoul, South Korea |
Key people | Kim Min-seok (CEO) Lee Seung-kyu (CFO) |
| Parent | The Pinkfong Company |
| Website | www |
Pinkfong (Korean: 핑크퐁) is an English-language South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became the most-viewed YouTube video with over 16 billion views as of June 2025. Their channel consists of songs, stories, and dances that are represented by a pink fox named Pinkfong.
The company has more than 4,000 kids' songs, stories, video games and merchandise.