Pirate's Booty
| Type | Puffcorn |
|---|---|
| Inventor | Amplify Snack Brands Pirate Brands |
| Inception | 1987 |
| Manufacturer | The Hershey Company |
| Available | Available |
| Current supplier | The Hershey Company |
| Website | piratebrands |
Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987 by Robert Ehrlich. B&G Foods acquired Robert's American Gourmet Food in June 2013. In 2018, B&G Foods sold the brands to The Hershey Company.
Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce." Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.