Platinum Hits
Platinum Hits is a branding used by Microsoft for discounted reprints of Xbox video games. The branding is used for reprints of popular, top-selling games for each console in the Xbox family, which are deliberately sold with a lower MSRP than the original production runs of a game, and feature special branding—colored in platinum since Xbox—on their box art, as well as silver-colored cases on Xbox 360, Xbox One, and Xbox Series X/S releases (instead of the traditional clear or green-colored casing). The requirement for being a Platinum Hits title was selling at least 400,000 copies and being on the market for at least nine months after release, and have dropped in price from their original MSRP to a lower price, generally that of $19.99, although multi-game packs may sell for $24.99.
A similar budget range in PAL markets is known as Xbox Classics for £19.99 and Best of Classics for £9.99. In Japan, they are known as Platinum Collection games and generally cost ¥2,800, with certain games such as Grand Theft Auto IV and Dynasty Warriors 6 at a higher price point of ¥3,800. Sales requirements may vary by region.
On September 8, 2006, Microsoft announced the Platinum Collection would be extended to the Xbox 360 platform. On September 20, 2006, at Microsoft's Pre-Tokyo Game Show conference, they announced Platinum Hits for the Xbox 360 in North America, priced at $29.99 and Classics in the UK for £24.99. A second wave of titles was released in early 2007, with additional games being added periodically.
Platinum Family Hits are special Platinum Hits that have been designated appropriate for all ages. All current Platinum Family Hits are rated "E" by the ESRB, except for four E10+ rated games – Sonic the Hedgehog, Sonic Unleashed, Lego Star Wars II: The Original Trilogy and Banjo-Kazooie: Nuts & Bolts. Not all Platinum Hits offerings that receive an E rating are labeled with the Family Hits designation, however. As with Platinum Hits, the new suggested retail (MSRP) is $19.99.
Best of Platinum Hits are select best-selling Platinum Hits that have a suggested retail price of $9.99 and a slightly different "Best of Platinum Hits" logo on the package design. Best of Platinum Family Hits are chosen from the Platinum Family Hits line.