Poco (smartphone)
| Company type | Division |
|---|---|
| Industry | Consumer electronics |
| Founded | August 2018 (as a sub-brand of Xiaomi) As an independent brand 17 January 2020 (India) 24 November 2020 (Global) |
Area served | Worldwide |
Key people | Kevin Qiu (Head of Poco Global) Himanshu Tandon (Head of Poco India) |
| Products | Smartphones Headphones Smartwatches |
| Parent | Xiaomi |
| Website | po.co/global (Global) poco.in (India) |
Poco (stylized as POCO), formerly known as Poco by Xiaomi is a Chinese brand owned by Xiaomi that specializes in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020, followed by its global counterpart on 24 November 2020. Poco released its first smartphone, the Pocophone F1 in August 2018.
Some phones with identical or slightly changed specifications are released in some markets as Poco, in others as Redmi; for example the Poco X6 and Redmi Note 13 Pro 5G.