Pop-Tarts
Frosted Strawberry flavor Pop-Tarts. | |
| Product type | Toaster pastry |
|---|---|
| Owner | Kellanova |
| Country | United States |
| Introduced | September 14, 1964 |
| Related brands | Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal |
| Markets | Worldwide |
| Previous owners | Kellogg's (1964–2023) |
| Tagline | "Crazy Good!" |
| Website | poptarts.com |
Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries (not tarts) produced and distributed by Kellanova (formerly Kellogg's) since 1964. The pastry consists of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. They are marketed primarily as a breakfast food, but (like sugar cereal) can be eaten as a sweet snack food.
Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year. They are distributed mainly in the United States, but are also available in Canada and the United Kingdom.
Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited-edition" flavors that appear for a short time.