Potters Resorts
| Company type | Private company |
|---|---|
| Industry |
|
| Founded | 1 January 1920 (first site, Hemsby) |
| Founder | Herbert Potter |
| Headquarters | Hopton-on-Sea, Norfolk, England |
Number of locations | 2 |
| Services | All-Inclusive Short Breaks |
| Owners | The Potter Family |
Number of employees | 800 |
| Website | pottersresorts |
Potters Resorts is a short breaks holiday company in the United Kingdom, operating two five-star resorts in Norfolk and Essex. The company has been privately owned by the Potter Family since opening its first location in Hemsby, Norfolk in 1920 after solicitors' clerk Herbert Potter won £200 in a Sunday Chronicle newspaper competition. It was called 'Potters' and is widely recognised as the first permanent and mixed use holiday camp in the United Kingdom, with timber huts for accommodation and permanent main buildings. 'Potters' moved to Hopton-on-Sea in 1924.
Now under the management of fourth generation John Potter, the company acquired a second location at Five Lakes Resort in Essex in 2021, which relaunched as Potters Resorts Five Lakes in 2022.