Poundland

Poundland Limited is a British variety store chain founded by Dave Dodd and Steven Smith in 1990, originally selling all of its items at the single price of £1.

The retailer grew from a single location in Burton upon Trent, opening its hundredth location in 2003. In 2011, it expanded internationally by launching its first locations in Ireland under the name Dealz, and later into Poland and the Isle of Man. In 2015, it acquired rival 99p Stores. In 2016, Steinhoff International acquired Poundland for £610 million, later spinning it off into Pepco Group (formerly known as Pepkor Europe).

In 2017, Poundland began offering a small selection of items in its stores exceeding £1. In 2021, it was reported that one in ten products in its stores had exceeded £1. In January 2025, in light of a sales slump, it was reported that it would increase its £1 and under product range.

Following the collapse of Poundworld in 2018, Poundland was briefly the category killer of the single-price model until OneBelow (later OneBeyond) launched in 2019. In March 2025, it was announced that Pepco Group had appointed Teneo to locate a buyer for Poundland, following underperformance; Poundland was acquired by Gordon Brothers for a nominal one pound sterling on 12 June 2025.

Poundland remains headquartered in Walsall in the West Midlands.