Princess Cruises
Logo as of 2020 | |
| Company type | Subsidiary |
|---|---|
| Industry | Tourism |
| Founded | 1965 |
| Founder | Stanley McDonald |
| Headquarters | 24305 Town Center Drive Santa Clarita, California 91355 |
Key people | John Padgett (President) |
| Services | Cruises |
| Revenue | US$4.5 billion (2021) |
Number of employees | 30,000 (2021) |
| Parent | Carnival Corporation & plc |
| Website | www |
Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the sixth largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 15 ships cruising global itineraries that are marketed to both American and international passengers.
In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series.