Principles (retailer)
| Company type | Private company | 
|---|---|
| Industry | Retail | 
| Founded | 1984 | 
| Defunct | 2009 (standalone shops) 2021 (brand) | 
| Headquarters | |
| Parent | Debenhams | 
| Website | debenhams.com/principles | 
Principles was a UK-based fashion clothing retailer founded in 1984 that went into administration in 2009. Following this the brand continued to be used by British retailer Debenhams.