Prismatic (app)
Prismatic’s homepage in June 2014 | |
| Type of business | Private |
|---|---|
Type of site | Social network service, News aggregator |
| Available in | English |
| Headquarters | , United States |
| Area served | Worldwide |
| Founder(s) | Bradford Cross, Aria Haghighi |
| Industry | Internet |
| URL | www |
| Commercial | Yes |
| Launched | April 10, 2012 |
| Current status | Closed in December 2015 (news app) |
| Written in | Clojure, ClojureScript |
Prismatic was a social news curation and discovery application for various Web browsers and mobile devices running iOS. It combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and Pocket to gather information about user's interests and suggest the most relevant stories to read.
Prismatic initially launched in 2012 for web browsers and the iPhone, followed by the release of an iPad app on December 19, 2013.
On December 20, 2015, the company closed its consumer-facing apps and focused on offering its machine learning algorithms to publishers and hedge funds.
Prismatic was produced by Prismatic, Inc., a United States–based software company founded in 2010 by Bradford Cross and Aria Haghighi and headquartered in San Francisco, California.