Proposal (business)

A business proposal is a written offer from a seller to a prospective sponsor.

Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase.

A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs.

There are three distinct categories of business proposals: formally solicited, informally solicited, unsolicited.

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