Pure (company)

Pure International Ltd., formerly Pure Digital and stylised PURE, is a British consumer electronics company focused on audio, based in Kings Langley. Founded in 2002, they are best known for designing and manufacturing DAB and DAB+ digital radios, having been considered a pioneer of digital radio. In recent years the company has diversified with more broad-based audio products in the radio, Bluetooth and wireless speaker market. Pure also produces audio products under the Braun brand under license.