Rare Beauty
| Rare Beauty | |
| Company type | Private |
| Industry | Cosmetics |
| Founded | September 3, 2020 |
| Founder | Selena Gomez |
| Headquarters | 222 N Pacific Coast Hwy, , United States |
Area served | Worldwide |
Key people |
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| Products | Cosmetics |
| Revenue | US$ 370 million (2023) |
| Owner | Selena Gomez |
| Website | rarebeauty |
Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez. Launched on September 3, 2020, the brand takes its name from Gomez’s third studio album, Rare (2020). Rare Beauty is sold through its official website and Sephora stores in multiple regions, including North America, Europe, Asia, and the Middle East.
As of 2024, Rare Beauty is valued at over US$2 billion. Rare Beauty is among Sephora’s best-selling brands and is the fastest-growing celebrity beauty brand on social media. In 2024, Time recognized Rare Beauty as one of the most influential companies of the year. A portion of its sales supports the Rare Beauty Impact Fund, which provides funding for mental health initiatives.