Red Bull GmbH

Red Bull GmbH
Company typePrivate
IndustryConglomerate
Founded1984 (1984)
Founders
HeadquartersFuschl am See (Salzburg-Umgebung), Salzburg, Austria
Area served
Worldwide
Key people
  • Franz Watzlawick (CEO Beverage Business)
  • Alexander Kirchmayr (CFO)
  • Oliver Mintzlaff (CEO Corporate Projects and New Investments)
Products
Brands
Services
Revenue€11.227 billion (FY 2024)
€1.3 billion (2018)
€650 million (2018)
Owners
Number of employees
15779 (2022)
Subsidiaries
Websitewww.redbull.com

Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company that created the Red Bull range of energy drinks. It is also known for its wide range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg.