Red Envelope Entertainment
| Founded | 2006 | 
|---|---|
| Defunct | 2008 | 
| Headquarters | Los Angeles, California, United States | 
| Key people | Reed Hastings | 
| Website | netflix | 
Red Envelope Entertainment LLC (originally Netflix First) was a film production and distribution unit created by Netflix in 2006. The studio produced independent content for the company's DVD-by-mail service. The company produced and/or distributed over 100 films, before ultimately being closed in 2008. The firm cited the closure of the production division, as a result of pressure from partnered film studios, which were competing for rights.
In 2012, Netflix returned to producing original content under its own banner.