Red Scarf (company)

Red Scarf
Company typeLimited company
IndustryOnline media and marketing communications
Founded2012 (2012)
FounderPauline Guo
ProductsBritish lifestyle site for Chinese audience
Websitewww.honglingjin.co.uk

Red Scarf (Chinese: 红领巾; pinyin: hónglǐngjīn) is a London-based online media and digital marketing communications company. The company provides a British lifestyle website produced in Chinese for a Chinese speaking audience. The stated aim of company is to help British companies plan and execute online marketing activities, which include offline stores for the Chinese speaking community.

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