Red or Dead
| Company type | Private | 
|---|---|
| Industry | Footwear Optician | 
| Founded | 1982 | 
| Headquarters | London, UK | 
| Products | Shoes, glasses | 
| Brands | Specsavers | 
| Parent | Pentland Group | 
| Website | redordead.com | 
Red or Dead was a fashion designer and manufacturer, started in London in 1982 by married couple Gerardine Hemingway and Wayne Hemingway. They designed products such as shoes, spectacles, bags and watches.