Rede Bahia

Rede Bahia is a business conglomerate based in Salvador, Bahia, Brazil, founded by the Magalhães family. Although primarily known as a media conglomerate in Bahia, it operates both within and outside the state across various sectors and began in the construction industry with Santa Helena Construtora.

In the telecommunications sector, the group controls a regional network of six broadcast stations with coverage in all municipalities in the state, making it the first television network to cover the entire state of Bahia. It also operates four radio stations, a daily newspaper, and three digital portals, totaling 14 media outlets. Additionally, the group includes Bahia Eventos, a content and entertainment company that organizes events such as the Salvador Summer Festival, the Bahia Winter Festival, and the International Literary Festival of Cachoeira (FLICA).