Rede Transamérica

Rede Transamérica is a Brazilian radio network based in São Paulo, with programming focused on entertainment and sports broadcasts, belonging to the Grupo Camargo de Comunicação. The network was established by the Conglomerado Alfa, controlled by businessman Aloysio de Andrade Faria, following the inauguration of Transamérica FM in Recife and, later, Transamérica FM in Brasília, both in 1976. The chain of owned stations also has branches in the cities of São Paulo, Curitiba, Rio de Janeiro and Belo Horizonte. Until 2024, it had a branch in Salvador.

For decades, Transamérica was geared towards CHR, with various musical genres (pop, rock, hip hop, etc). Between 1999 and 2019, the network was split up and became known as Pop (aimed at CHR, pop-style audiences), Hits (aimed at the popular segment) and Light (aimed at the adult contemporary segment). With the rapid growth of the popular strand, Rede Transamérica became the largest radio network in the country (in this segment). Since August 2019, the network has been unified again and is now formatted for young/adult contemporary audiences (focused on pop/rock music), with a sports focus.