Retailer Owned Food Distributors & Associates

Retailer Owned Food Distributors and Associates (known as ROFDA), in the spirit of co-opetition, is an organization of wholesale food distributors that are owned by their U.S. retail independent retail grocer members. There are three categories of relationships in ROFDA. In addition to the Members, there are a select number of Associates and Suppliers who provide ROFDA Members with goods and services. ROFDA operates as a cooperative.

ROFDA's focus is to create benefits for the independent retail grocer member-owners through sharing information; leveraging collective resources and developing tools to assist them in competing against big-box stores.

According to research commissioned by the National Grocers Association and its sponsors, the independent grocery channel makes up 1 percent of the U.S. economy.