Rhode (brand)
| Company type | Subsidiary |
|---|---|
| Founded | 2022 |
| Founders |
|
| Headquarters | Beverly Hills, California, United States |
Area served | Worldwide |
Key people | Nick Vlahos (CEO) Hailey Bieber (CCO) Lauren Ratner (President and CBO) |
| Products | Cosmetics Skin care |
| Revenue |
|
| Parent | e.l.f. Beauty, Inc. |
| Website | www |
HRBeauty LLC, d.b.a. rhode (stylized in all lowercase), is an American skincare brand founded by model and entrepreneur Hailey Bieber in 2022. It is based in Los Angeles, California.
Originally launched offering three products, Rhode's product line has since grown to include facial cleansers, lotions, lip balms and blushes. It was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal.