Rice Krispies
| Product type | Cereal of crisped rice |
|---|---|
| Owner | WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world) |
| Country | United States |
| Introduced | 1928 |
| Markets | Worldwide |
| Previous owners | Kellogg Company (1927–2023) |
| Website | ricekrispies.com |
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Rice Krispies cereal has a long advertising history with the elf cartoon characters Snap, Crackle and Pop touting the brand.