Rising Auto

Rising Auto Technology Co., Ltd.
FormerlyRoewe R (2020–2021)
Rising Auto (2021-2024)
Company typeAutomotive marque
IndustryAutomotive
Founded2021
Defunct2024 (as independent brand)
SuccessorRoewe
Headquarters,
China
Area served
China
ProductsElectric vehicles
OwnerSAIC Motor
Chinese name
Simplified Chinese飞凡汽车科技有限公司
Hanyu PinyinFēifán Qìchē Kējì Yǒuxiàn Gōngsī
Websitewww.risingauto.com

Rising Auto Technology Co., Ltd., trading as Rising Auto (Chinese: 飞凡汽车, Feifan Auto) was an electric vehicle brand by Chinese automobile manufacturer SAIC Motor. Its predecessor was the Roewe R brand (or R Auto) founded on May 10, 2020. It became an independent operation and changed its name to its Rising Auto in November 2021. It ended its independent operation in October 2024 and became a high-end product line under Roewe.