Rita Gunther McGrath
Rita Gunther McGrath | |
|---|---|
McGrath in 2013 | |
| Born | July 28, 1959 |
| Nationality | American |
| Alma mater | The Wharton School |
| Scientific career | |
| Fields | Strategy, innovation and entrepreneurship |
| Institutions | Columbia Business School |
| Website | www |
Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.
McGrath is also the founder of the innovation platform Valize.