Rocky Rococo

Rocky Rococo Pizza and Pasta
Company typePrivate
IndustryRestaurant, delivery
FoundedMadison, Wisconsin, U.S. (1974 (1974))
HeadquartersOconomowoc, Wisconsin,
United States
Number of locations
31 (as of 2025)
Key people
  • Thomas R. (Tom) Hester, CEO and owner
  • Trey Hester, president and CEO
  • Wayne Mosley, founder/franchisee
  • Roger Brown, founder/franchisee
ProductsPizza, pasta, salad
RevenueUS$ 41,000,000
ParentRocky Rococo Corporation
Websiterockyrococo.com

Rocky Rococo Pizza and Pasta is a chain of North American restaurants that specializes in pan-style pizza sold by the slice. It was founded in Madison, Wisconsin, in 1974 by Wayne Mosley and Roger Brown, who took the name from a character invented in 1969 by the Firesign Theatre. The chain grew as large as 120 stores in 1986, and the owners sold the franchise rights to another partner and group of investors in 1988. As of 2025 there are 31 locations, 30 in Wisconsin and one in Minnesota.