Rodan + Fields
| Company type | Private |
|---|---|
| Industry | Cosmetics and personal care products |
| Founded | 2007 |
| Founder | |
| Headquarters | , U.S. |
Area served | United States, Canada, Australia |
Key people | Dimitri Haloulos (President and CEO) |
| Products | |
| Website | www |
Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American skincare and haircare company. Katie Rodan and Kathy A. Fields, creators of Proactiv, founded Rodan + Fields in 2000 and sold it in 2003. They relaunched the brand in 2007 as a multi-level marketing firm, using independent consultants to sell its products. This business model has been criticized by consumer advocates as being a pyramid scheme.
In 2024, Rodan +Fields announced that it changed to an affiliate-based direct-to-consumer business model.