Roku

Roku
Roku OS, remote and mobile app
Product type
Categories
OwnerRoku, Inc.
Country
List of countries
  • U.S.
  • Argentina
  • Australia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • France
  • Germany
  • Mexico
  • Peru
  • U.K.
Introduced2002
Related brands
Markets
  • Streaming hardware
  • Streaming TV distribution
  • Streaming TV advertising
  • Smart home
TaglineHappy Streaming
Websitewww.roku.com

Roku (/ˈrk/ ROH-koo) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company.

As of 2024, Roku is the U.S. market leader in streaming video distribution, reaching nearly 145 million people.